When I first got into the fitness industry, I thought I needed as many certifications as possible to succeed. So, I collected them all—fitness instructor, aerobics, personal trainer, sports massage, senior fitness, and even Nirvana fitness.
At first, it seemed great. My resume looked impressive. But I soon realized something important: while these certifications made me look qualified, they didn’t make me an expert in anything. I spread myself too thin, and as a result, I was only 50% good at some things, 30% at others, and 15% in some areas.
For example, in sports massage, only about 50% of my clients fully recovered. But if I had focused solely on sports massage, I could have become an expert and helped nearly all of my clients recover.
The lesson here is simple: being a "Jack of all trades" isn’t always the best path. Specializing in one area allows you to master it, deliver better results, and stand out.
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